Instagram has 3 types of accounts for different kinds of users and purposes. In this tutorial, we will go through each one of them and see the pros and cons of each account. Your success on Instagram depends largely on the type of account you choose, especially if you are a business owner, brand, actor, artist, creator, influencer, etc. You need to figure out your goals and strategies on Instagram to make the correct choice for yourself. When you first create an account on Instagram, by default, your account is Personal.
Types of Instagram accounts
Instagram has three types of accounts:
- Personal
- Professional: Business
- Professional: Creator
Let us look at each of these types of Instagram accounts in detail.
1] Personal
Personal accounts, as the name suggests, are accounts for personal use. If you have no marketing or business needs, this type of account suits you. All the posts, stories, and reels are private. In fact, this is the only type of account that is private.
If you are using a Personal account, you will not get access to the analytics, insights, or Creator Studio. But, if you are a user who does not require these tools, then you are good to go with this type of account. Also, since this account is private, the chances of your content being safe and secure is higher.
Pros of Personal Account
- Account privacy is maintained
- Access to the entire music library for stories and reels
- Content remains relatively secure
Cons of Personal Account
- Instagram Shopping is not available
- No analytics or API access
- Monetization is not available
- Scheduling of posts is not available
- No access to Creator Studio
Fix: Can’t add audio error on Instagram
2] Business
Business accounts are suitable for business and marketing entities that are into any kind of selling of products or services. Business accounts are public and open to all. If you need an Instagram account that fulfills all your business and marketing needs, conversions, brand management, etc., then this type of account is perfect for you.
Business accounts are designed for business and marketing companies to help them attract and convert customers by reaching more potential prospects and customers. This helps to generate leads and build funnels. Instagram Shopping feature is available, which lets you add and sell products on this platform. You will have access to all the insights pertaining to your followers, account reach, growth, and much more. Contact buttons and gift card delivery stickers are available in this type of account. You can add action buttons for reservations, appointments, food orders, etc. This allows the Businesses to increase sales and conversions and grow their brand identity.
However, Business accounts do not have access to the entire music library; they only have access to the royalty-free music and sound effects in the sound collection. Business accounts can serve as sponsors or paid partners in order to collaborate with the influencers.
Pros of Business Account
- Instagram Shopping is available
- Provides analytics and API access
- Monetization is available
- Scheduling of posts is available
- Access to Creator Studio
- Allows third-party app integration
- Message filtering is available
Cons of Business Account
- Limited access to the music library for stories and reels
- Content can be stolen or copied
Read: Oops, an error occurred on Instagram
3] Creator
Creator accounts are suitable for content creators and influencers who may represent a brand. Creator accounts are public and open to all. If you are a public figure, actor, influencer, artist, content creator, etc., this type of account is ideal. You will have access to all the insights pertaining to your followers, account reach, growth, and much more.
Creator accounts allow you to choose the kind of creator you are, for example, blogger, community, artist, musician/ band, entrepreneur, gamer, photographer, video creator, writer, etc. Contact buttons and gift card delivery stickers are available in this type of account. You can add action buttons for reservations, appointments, food orders, etc. This allows the creators to interact with their followers and grow their audience. Paid Partnership tools are available; this enables them to have brand collaborations and sponsorships.
Pros of Creator account
- Instagram Shopping is available
- Provides analytics
- Access to the entire music library for stories and reels
- Monetization is available
- Access to Creator Studio
- Message filtering is available
Cons of Creator account
- No API access
- Scheduling of posts is not available
- No third-party app integration
- Content can be stolen or copied
These are the three types of Instagram accounts designed for different kinds of users and purposes.
Read: How to make Instagram profile Private or Public
What’s the difference between Instagram account types?
Instagram offers three account types – Personal, Business, and Creator. Business accounts allow complete access to analytics, post engagement, and direct publishing on platforms like Hootsuite. Creator accounts with flexible profile controls are suitable for influencers. Personal accounts offer basic functionalities and are mainly for individuals with no business or marketing needs.
Which is better Personal or Professional account on Instagram?
The choice between a personal or professional Instagram account depends on the user’s goals and strategies. A professional account offers analytics and Insights suitable for businesses, brands, and creators. Personal accounts are better for privacy and personal use.
Is it better to have a Creator or Business account?
Both Creator and Business are Professional accounts. Choosing between an Instagram creator or a business account depends on the user’s goals. For personal branding, a creator account is perfect. In contrast, a business account is ideal for businesses, retail operations, or organizations looking to leverage comprehensive analytics and promotional tools for conversion and growth.
